Podcasts develop an emotional attachment with brands and businesses in a way that traditional methods of advertising don’t. 

 

Estate Agents have an image problem. Showing them as invested, empathetic concierges in the often stressful process of moving house by hearing them talk candidly and entertainingly through the podcast medium could provide much greater ROI than normal marketing spend. 

 

Buyers and sellers also want to hear from themselves- people a few weeks ahead of them on their moving journey. First house, last house or somewhere in between, we need to know about our shared experiences.

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My solution is Moving On, a magazine style pod packed with advice, lots of property porn, and wholesome moments with buyers, sellers, and their agents. Tailored to your specific promotional needs, my production company offers a complete service, from idea generation and location recording to post production and delivery. 

  

​I'd love to hear from your agency to start a profitable collaboration, so please contact me at willaspinall@yahoo.co.uk to arrange an online discussion. 

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Here are some of the features that could be in your episodes of Moving On:

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• Property focus   We go on a guided tour of a property in your portfolio, finding out all the hidden features that make this house so special. 

 

• Featured Let An estate agent takes us on a guided tour of a let in your portfolio. 

 

• Estate Agent / Branch profile An entertaining interview with one of your agents, answering questions about the highlights of their career. 

 

• The Moving On Interview An aspirational and candid interview with an individual or couple telling us why they are moving, the property they are selling and what they are looking for. 

 

• About the Company We find out more about your business and why you’re the agents to trust in your area. 

 

• Market Insights News about the UK property market and upcoming events in the financial year. 

 

• Tips for Sellers / Tips for Buyers An opportunity to provide free advice and thought leadership for buyers and sellers. 

 

• Area Focus A look at an area of your city and why it’s special. 

 

• Vox Pops Out on the street, getting candid house moving experiences from the people in your city.